• Thousands of attendees, sponsors, and speakers attended Consensus 2023 in Austin, Texas to discuss the potential of blockchain technology and cryptocurrency.
• Despite regulatory struggles around cryptocurrency adoption in the United States, many businesses still expressed interest in implementing Web3 technology into their business models.
• Companies such as Mastercard, Google, Robinhood and Coinbase were present at the conference to discuss their Web3 strategies.
Consensus 2023: Businesses Show Interest in Web3
Despite negative sentiment toward crypto adoption in the United States, Consensus 2023 attracted thousands of attendees to discuss the potential of blockchain technology and cryptocurrency. The turnout at Consensus 2023 demonstrated that U.S.-based companies and international organizations are still very much interested in implementing Web3 technology into their business models.
Attendees & Sponsors
The annual crypto and blockchain conference had over 15,000 attendees, 220 sponsors and 410 speakers. Companies such as Mastercard, Google, Robinhood and Coinbase were present at the conference to discuss their Web3 strategies.
Google Cloud’s Blockchain Node Engine
James Tromans, head of Web3 at Google Cloud spoke about some blockchain-based initiatives the company has recently launched. At the end of last year they announced Blockchain Node Engine which allows users and developers to run an Ethereum node without having to manage or support it themselves. They have now expanded this support for Polygon proof-of-stake in addition to Ethereum.
Regulatory Struggles
Cryptocurrency adoption has faced recent regulatory struggles in the United States with uncertain legal frameworks making it difficult for businesses looking to implement blockchain solutions into their operations. Caitlin Long noted that despite this “low-time preference people” are still “building” within these conditions as she made her way home from Consensus 2023 saying it was like a great big warm hug from fellow principled mission peers since 2017 .
Conclusion
Despite regulatory challenges surrounding cryptocurrency adoption in the US., businesses are still very interested in exploring opportunities presented by Web3 technologies for their operations. This is evidenced by large organisations such as Google Cloud announcing new innovative products alongside other major players attending events like Consensus 2023 showing continued commitment towards blockchain innovation even during challenging times .